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Soul de Cuba Cafe (See story→)
Project type
Brand Storytelling & Content Strategy
Soul de Cuba Cafe is a Cuban restaurant and cultural experience rooted in hospitality, storytelling, music, and tradition in the heart of Tampa.
When we first connected with the brand, the restaurant had already been open for over a year but lacked consistent visibility, cohesive branding, and strong digital presence. Through a combination of strategic storytelling, content creation, photography, video production, social media management, event promotion, and business consulting, we helped transform the way the brand connected with its audience online and in person.
Our work included cinematic food and lifestyle photography, Reels and social media content, event coverage, flyer and promotional design, menu presentation strategy, and ongoing creative direction designed to highlight the atmosphere, culture, and personality behind the restaurant.
Beyond content creation, our collaboration also expanded into operational and business strategy support, helping evaluate customer experience, menu presentation, profitability opportunities, and long-term brand positioning.
Since partnering together, the restaurant has experienced significant audience growth, stronger community engagement, and revenue growth exceeding 30%, while building a recognizable and emotionally connected brand presence across Tampa Bay.
